The neon
was and remains the most effective source of a luminescence in the advertising, widely applied all over the world.
The neon by the right can be named king in an illuminated signs. For today is the
most popular and widespread kind of light registration used in the outdoor
advertising. Its advantage before other light sources consists in midget
power consumption, brightnesses of a luminescence (in 2,5 times above, than
lamps calefaction), stability aggressive conditions of an environment, long
term without failure operation (7-15 years at correct installation), a wide
choice of colors (more than 100 shades).
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As soon as there comes evening, the neon at once is visible in city. And it cannot be confused with what.
Everyone see, that only the neon gives really juicy
luminescence in any of the shades. Perhaps, in it its riddle also is covered? Perhaps,
therefore neon signboards so draw a sight, is frequent even contrary to their
design? Perhaps, therefore so bent for to a neon even those who opposes it is
great? In what the reason? All known technologies of light signboards are
constructed by the principle: a light source plus an optical
filter. And, a light source (except for luminescent lamps) is the string
calefaction.
The neon "works" essentially in another way. First,
light source is shone gas, and secondly,
and secondly, instead of an optical filter, which passes light of
the certain site of a spectrum (and the others absorbs), -
color luminiphores,
which owing to their excitation by a ultraviolet, become a source of radiation,
besides equally effective spectrum in all sites. And this difference is
especially appreciable at reception of blue-violet shades. Cleanliness of
light spectrum, or juiciness of color, also provides in neon installations
incommensurably more powerful visual result - attractive force of a
neon, magic of fires of the big city
In neon lamps there are no strings
calefaction, as in usual bulbs which in due course fuse. As it has been told above,
it is shone here luminiphore
or gas and there are no heats. Heating has
flown down in usual or halogen lamps and its sharp cooling at hit of a rain,
a snow, etc. is the reason of failure. If installation of neon lamps has
been made according to existing requirements and rules of installation of
electroinstallations - the signboard will serve long. Well, and from a
hailstones not insure even window leaves and windshields of cars,
let alone a neon.
The neon can serve both an independent element of registration, and internal
illumination of volumetric letters (ordinary and with контражуром) and
signboards. Application of a neon will relieve of unpleasant effect of
"light spots", characteristic at use of lamps calefaction, and on juiciness
and brightnesses of color the neon qualitatively surpasses any of known
technologies of an illuminated signs.

In a basis of durability of neon signboards the objective reasons
connected with quality of accessories, a part of a signboard lay: neon lamps, transformers, high-voltage wires, etc.

More often the reason of failure are:
infringement of technological process of manufacturing of lamps and their installation;
terms and conditions of storage of accessories;
incorrectly calculated total pressure of lamps on which the quantity and characteristics of applied transformers depends.
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